Digital Marketing

Transform your passion for creativity and technology into a rewarding career creating digital marketing strategies that connect organizations with their audiences.

Why Consider Digital Marketing?

  • Talented digital marketing professionals are in high demand and earn competitive salaries across virtually every industry.
  • You enjoy combining technology, social media, and emerging trends in your work.
  • You want to build creative marketing campaigns that influence and engage consumers through digital media.
  • The constantly evolving digital landscape provides endless opportunities to expand your knowledge and skills.

Why Learn at Lakeshore?

  • This program is offered through our flexible competency-based education (CBE) format, which allows you to accelerate your learning while receiving personalized coaching and support.
  • With frequent start dates, begin when it's convenient for you.
  • Learn from skilled faculty with real-world digital marketing experience.
  • Smoothly transfer your degree to your choice of several university partners to complete your bachelor's degree.

What It Takes

  • Interest in digital media and marketing trends
  • Excellent communication skills
  • Creativity and originality
  • Desire to take strategic initiative
  • Ability to analyze and interpret data
  • Strong desire to achieve
Career Area
Marketing, Sales and Service
Type
Associate Degree
Program Number
10-104-8
Availability
CBE
  • Associate Degree
  • 4 Terms 
  • 60 Credits
  • Financial Aid Eligible
  • With multiple start dates year-round, start when it’s convenient for you.

All CBE (Competency Based Education) Classes are Online

Travis Lange’s On-Campus Support Hours are Mondays & Wednesdays 9 AM – 2 PM and Tuesdays 9 AM – 1 PM.


Career Outlook

Digital Marketing

Median Income: $63,767.00*

Potential Job Titles

(Click a title for job description)

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Disclosure:

*Lightcast/EMSI data is a hybrid dataset derived from official government sources such as the US Census Bureau, Bureau of Economic Analysis, and Bureau of Labor Statistics. This salary data is from the Lakeshore District. 

Admission and First Semester Enrollment Steps

  • Submit online application
  • Complete the online Student Success Questionnaire 
  • Complete Get Started at Lakeshore appointment
    • Application Check-in
    • College Orientation Overview
    • 1st Time Program Registration

Submit high school transcripts, college transcripts, and test scores (optional, highly recommended). Official transcripts will be needed for transferring college credit(s) and for financial aid purposes.

Program Cost

  • Tuition Cost: $10,164.00
  • Book Cost: $593.00
  • Supply Cost: $0.00
  • Program Total: $10,757.00

Some of Lakeshore College’s programs may reach program capacity due to high demand. When this occurs, the College will follow the Admissions Procedure to establish and maintain a waitlist to prioritize enrollment. In addition, some programs may offer a petition process outlined in their specific program handbook.

COMPETENCY-BASED EDUCATION is a learning model offering far more flexibility than traditional models. Fitting college around your work and personal commitments is possible because CBE allows you to:

  • Learn When You Want To
  • Progress at Your Own Pace
  • Receive Personalized Coaching & Support  

Learn More About CBE

Faculty Bios

Instructor Bios Books

Travis Lange

I love having the ability to share knowledge with people, and to continue learning from them as well! Hopefully, I can help create opportunities for others to reach for their dreams!

Learn More About This Instructor