Turn your passion for technology and creativity into a rewarding career promoting products, services, and businesses through innovative digital marketing strategies.

Why Consider Digital Marketing Specialist?

Talented digital marketing professionals are in high demand and earn competitive salaries across virtually every industry.
You enjoy combining technology, social media, and emerging trends in your work.
This is an excellent first step whether you're new to marketing or looking to update your existing skills.
Digital marketing is a rapidly expanding field with countless opportunities for specialization and career advancement.

Why Learn at Lakeshore?

This program is offered through our flexible competency-based education (CBE) format, which allows you to accelerate your learning while receiving personalized coaching and support.
With frequent start dates, begin when it's convenient for you.
In just two semesters, you can be workforce-ready and prepared to complete our Digital Marketing associate degree in only two more semesters.
Because of our low student-to-faculty ratio, you'll get to know faculty and fellow students.

What It Takes

Interest in social media and marketing trends
Excellent communication skills
Creativity and originality
Desire to take strategic initiative
Ability to analyze and interpret data
Strong desire to achieve

Career Area

Marketing, Sales and Service

Type

Technical Diploma

Program Number

31-104-5

Availability

CBE

Technical Diploma
2 Terms
32 Credits
Financial Aid Eligible
Starts fall/spring

All CBE (Competency Based Education) Classes are Online

All instructors are available to meet on campus or virtually for student support.

Career Outlook

Digital Marketing Specialist

Median Income: $63,767.00*

Potential Job Titles

(Click a title for job description)

Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Disclosure:

*Lightcast/EMSI data is a hybrid dataset derived from official government sources such as the US Census Bureau, Bureau of Economic Analysis, and Bureau of Labor Statistics. This salary data is from the Lakeshore District.

Admissions and Enrollment Waitlist and Petition Flexible Learning Courses

Admission and First Semester Enrollment Steps

Submit online application
Complete the online Student Success Questionnaire
Complete Get Started at Lakeshore appointment
- Application Check-in
- College Orientation Overview
- 1st Time Program Registration

Submit high school transcripts, college transcripts, and test scores (optional, highly recommended). Official transcripts will be needed for transferring college credit(s) and for financial aid purposes.

Program Cost

Tuition Cost: $5,585.70
Book Cost: $539.00
Supply Cost: $0.00
Program Total: $6,178.70

Some of Lakeshore College's programs may reach enrollment capacity due to high demand. When this occurs, the College will establish and maintain a waitlist to prioritize enrollment. For more information, visit the High Demand Program Information page.

COMPETENCY-BASED EDUCATION is a learning model offering far more flexibility than traditional models. Fitting college around your work and personal commitments is possible because CBE allows you to: